Coulter Homes New Brand Identity

We were recently asked by COULTER HOMES to give their brand a makeover. For over 40 years they have been one of Northern Ireland’s most respected property developers.

We were invited to re-design their brand. They wanted an established style of the brand which gave a sense of heritage, trust and respect. The homes they build tend to be in spacious, leafy suburbs. Their homes are hand-crafted to a high standard.

So, we created a roundel badge style graphic which captures the above values. At the top, we used a little acorn graphic representing COULTER HOMES as the mighty oak tree that plants the acorns. The oak tree itself has deep roots and grows tall and strong as it becomes established. The keys to your new home are pictured at the bottom. The C & H itself are pictured intertwined in a rod iron gate style of graphic.

The company is a several-generation family business who are passionate about building homes. We developed the strapline: “A HEART FOR HOMES FOR OVER 40 YEARS”.