RGS Brand Design

RGS operates in the insurance/accident management, automotive, fleet technology, and risk management sectors. Their vision and ethos are to reduce road traffic collisions by improving driver risk awareness and to provide innovative solutions which contribute to significant cost savings for insurers and businesses. They track, monitor, correct, protect and insure.

We were approached by RGS as they felt that their current branding no longer accurately reflected the growing and diverse range of automotive-related services they offer. It became necessary for the RGS brand to be enhanced so as to sit comfortably alongside its well-respected international partners.

The task was to create a modern, international brand that instilled confidence and trust which was future-proof. Using a very clean text based-solution we incorporated road chevron graphic accents on the letter R subtly highlighting their automotive sector.