My Adult Wellness Coloring Journal is a collection of illustrations created by me and wellness activities specifically targeted towards an adult audience.

Coloring is an act of self care that is more normalized and common for children, but is actually a fantastic way to release emotions. I wanted to create a journal that provided adults with the opportunity to revisit this and heal their inner child.

The book is full of 192 pages of coloring pages, journaling pages, wellness resources, typographic breaks, and much more. The entire book— except for the end pages and spine— are entirely colorless, allowing the user full creative control of what is colored in and what is not.

Original Illustrations

The coloring book contains over 30 original character designs and illustrations!

Layouts

The book contains four primary layout variations: Full-spread coloring pages, Half-spread coloring page & journal, Full-spread journal pages, and Full-spread typographic quote pages.

The book also contains a variety of mental health resources for the user!

And now for a little...

The fonts, textures, and supporting elements that give this coloring book its marketable brand.

Additional Deliverables

Product Shots

I conducted my own product photography for the physical copy of the coloring book and colored pencil packaging.

Marketing

Marketing strategies for this book include a poster campaign highlighting artists and their color interpretations of the illustrations, and a website page where the book can be sold.

This project was installed and on display at the Full Transparency Design Exhibition at Penn State University. It extremely well received by adults and children alike!

Thanks for viewing!