Toyota Electrified Identity + Icon Set

The full identity I created for Toyota Electrified while working at Saatchi & Saatchi. This includes the Electrified logo and a mini icon set. The lightning bolt + Toyota square icon mark is carried over into the icons. A goal was to highlight the complex technology through simplified concepts. This was done with recognizable visuals used to represent the plug, battery and engine.

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Anthony Gribben
Brand + Icon Designer. Illustrator. Maker of Geometric Art.
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