Toyota Electrified Identity + Icon Set
The full identity I created for Toyota Electrified while working at Saatchi & Saatchi. This includes the Electrified logo and a mini icon set. The lightning bolt + Toyota square icon mark is carried over into the icons. A goal was to highlight the complex technology through simplified concepts. This was done with recognizable visuals used to represent the plug, battery and engine.
I'm available for more identity and custom icon work. Let's work together!
