Som-Num: Sleep Tracker Logo Design

The client asked for a simple icon design that could be embroidered onto mattresses, while still standing out from the crowd and communicating the technology capabilities of the mattress.

The client specifically mentioned liking the logos of Casper, Tuft & Needle, and Helix Mattress.

The logo icon communicates the sleep tracking capabilities of the product without invoking imagery of exercise.

The thick sans-serif typeface’s puffiness communicates youth and energy, while the sharp corners lend credibility that this is also a tech company.