Mercedes-Benz

A REDESIGN FOR ONE OF THE WORLD’S MOST VALUABLE BRANDS.

MBUSA.com is a central destination for customers – where they engage with the brand, research products and take meaningful steps towards ownership. The redesign of MBUSA.com was the most significant change to the site in more than 7 years. When a wholesale redesign became necessary, we made sure that our design approach was informed by rigid user testing and data analysis.

Project: Website redesign for Mercedes-Benz passenger cars, US and Canada

Role: VP, Senior Creative Group Director, Experience

Activities and Deliverables: My overall responsibilities on the account include overseeing the UX/UI for the Mercedes-Benz US and Canada digital platforms including Mercedes-Benz Financial Services and Sprinter Vans, responding to the needs of our clients for any given week, and leading a team of UX directors and designers. Due to the high priority of this particular assignment, I became actively involved in the day-to-day design process. This included attending daily design reviews, facilitating workshops with clients, organizing user testing, scrutinizing the data with my Data Science colleagues, and running sketching sessions.