Mercedes me Owners App

THE ULTIMATE RESOURCE FOR OWNERS.

Several years in the making, the Mercedes me app was an initiative proposed by our team and ultimately brought Mercedes-Benz into the era of the connected car. Whether using the iPhone or Android apps, the Apple Watch app, or a dedicated owner’s site on MBUSA.com, drivers can do everything from start their car to pay their bill to plan their next adventure. We were also successful in using Mercedes me as powerful source of revenue for the brand. The current app rating is 4.8 on iOS, 4.5 on Android.

Project: Mercedes me owners app and Apple Smart Watch

Role: VP, Senior Group Creative Director, Experience

Activities and Deliverables: For the first iteration of the app and desktop experience, I was hands-on in creating the information architecture for the app, as well as sketching out the flows and UI as I had only one UX designer working with me at the time on this particular track of work. The process for bringing this project to life involved numerous workshops with our US and German clients. I worked closely with the technology team as we iterated toward the final product, and I was also active in advocating for the creation of an Apple Watch version of the app.