Sprinter

Designed for the Business Customer in Mind.

Just as Mercedes-Benz is a symbol for excellence in the passenger car segment, its vans are considered to be the standard for business customers. Mercedes-Benz entered the commercial vans segment in 2001 with the Sprinter, Metris and Freightliner brands. Mercedes-Benz captured 7% market share in a market dominated by Ford (50%), Chevy (24%), and Nissan (9%). Vans is one of the fastest growing divisions at Daimler by revenue, volume and profit.

We pitched and won the business in December 2015, and our digital program offered everything from site development to social media to custom upfit tools and fleet management systems. 

Project: Website redesign for Mercedes-Benz vans, US and Canada

Role: VP, Senior Creative Group Director, Experience

Agency: Razorfish

Activities and Deliverables: I was active in the original pitch efforts which included the creation of a strategy and experience that best met the needs of the customers and our Mercedes-Benz clients. Since we won the business, I have maintained an oversight role ensuring that we held to our original experience principles and vision. Periodically I have been hands-on with future vision workshops, helping to identify untapped opportunities for growth of the business and enhanced experiences for our customers.