Motorola + Google

Agency: Digitas  Client: Motorola  Role: Experience Director

In addition to a full brand reboot and a wholesale redesign of their digital commerce site, we were tasked by Motorola to create MotoMaker, a web-based application that enables unique customization options, with the phone assembled to order at a facility in Fort Worth, Texas. Customers can pick from a handful of backplate colors, such as Turquoise or Royal Blue, along with accents around the camera lens and volume rocker and share their designs on social media and in a design gallery on Motorola.com.