UNIQLO

UNIQLO was well-known and beloved in many countries worldwide, but had struggled to replicate this dominance in the US market. In the midst of this low awareness, we were hired in the spring of 2012 to launch UNIQLO.com, the brand’s first stateside commerce storefront. Our challenge was to deliver a digital flagship experience that immersed shoppers in the brand’s famous blend of utility and fun, while positing the site to achieve sales goals of $20MM within two years.

Agency: Razorfish  Client: UNIQLO  Role: Experience Director

With more than 30,000 employees and $9.66B in sales, UNIQLO is Japan's leading clothing retail chain in both sales and profits. The brand is well-known and beloved in many countries worldwide, but has struggled to replicate this dominance in the US market. In the midst of this low awareness, we were hired in the spring of 2012 to launch UNIQLO.com, the brand’s first stateside commerce storefront. Our challenge was to deliver a digital flagship experience that immersed shoppers in the brand’s famous blend of utility and fun, while positing the site to achieve sales goals of $20MM within two years.

Results have been phenomenal. UNIQLO.com achieved record sales the first day the online store was open, and routinely achieves 300 percent on daily sales targets. Critical acclaim has been nearly universal — a Businessweek article noted “…the UNIQLO site feels like the next generation of the ecommerce experience.”

• 1st day record sales

• 300% on daily sales targets