The Versatility of Viewmaster

Right out of college, I made a one-off handmade Viewmaster & reel to impress at a job interview.

Nearly 10 years later, I revisited the idea and explored other creative uses for the medium. I made a prototype to demonstrate to potential clients that I can design fun and interactive marketing collateral that will have that “sticky” quality every brand wants…the item stays in their house and gets played with and picked up again and again.