All Time / Good Time Branding

This is not a brand with two names. These are two brands with one space.  The idea was to take an existing cafe and a plant shop that share an almost completely open space and make them feel familiar, but not the same. I wanted them to be siblings but not twins. The owners' both gravitated toward a particular shade of yellow. This color transported me to the seventies, an era I did not live in, by the way. That was the jumping-off point and the connection for both of these brands. Good Time took inspiration from California in the seventies, while All Time went a little further south to Mexico City.  I brought in another designer, Torres, who has a great eye for typography, and who really helped push the branding to the finish line. All that long-winded exposition is to say this: these two brands look better and they fit cohesively into one retail space now.