B-Sedan Racing

B-Sedan is the passion project of car enthusiast Rial Barnett.  Rial is a very collaborative client with an eye for design.  For this reason, I consider him to be part of the art direction. His reference images and knowledge of historic racing made this process even more authentic.  I approached this project through the lens of vintage ephemera design. I wanted the work to feel as though it was made in the golden age of Trans Am racing. To achieve this, I pulled era-specific fonts and images. I was also given a vintage snapshot of a famous race as a jumping-off point for the illustration. I am incredibly proud of how this work turned out and cannot wait to see what B-Sedan throws at me next.