iwoca Design Principles

iwoca design principles

🌈 What are our Design Principles?

At iwoca, we use 5 guiding principles to help evaluate and improve our designs across the team. These are values that we hold close to our hearts ❤️ and are passionate about delivering.

iwoca design principle - reliable

Reliable

Provide timeline information that is intuitive, transparent and communicated in a clear and concise manner.

iwoca design principle - adaptive

Adaptive

Scalable and cohesive for as many use-cases as possible.

iwoca design principle - inclusive

Inclusive

Cater to people from all backgrounds, ages and capabilities to include diverse insights and points of view.

iwoca design principle - supportive

Supportive

Enable everyone to reach their goals, individually and as a team.

Economical

Straightforward and reusable, allowing decisions to be made quicker.

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