NAMGOA Explainer Video

Animotion was approached by NAMGOA, the Nurses and Midwives Guild of Africa, to produce an explainer video to encourage nurses to becomes members of their organisation. The brief wanted the video to reflect traditional African culture. A script was developed which highlighted the problem faced by nurses in Africa, and why joining NAMGOA would help solve this problem, by providing access to educational resources via mobile devices. Custom illustrations were colourful, vibrant and matched the brief. The end result is an engaging video, that communicates effectively to the target audience.