Create Studio is a professional video creation and animation software, which enables everyone to quickly and easily create high-quality videos without the usual complex learning curve.

Research

To bring their logo to life, I have developed several animation concepts. The key requirement – animation should feel as simple and light as the software itself. 

The first concept starts with the unveiling of several concentric circles that rotate and shine in different colors. These circles then combine into a final position like a puzzle and unite to form the final logo icon. The text then reveals. This concept shows how different pieces can come together to create one masterpiece, and is also a reference to the layers used in video-editing software.

The second concept starts with a circle that transforms into an infinity sign. After several movements of color along the shape's trajectory, the icon morphs into the logo and text reveals. This concept is more relevant as a loader with great connection to the brand.

The last concept is bright and accurately demonstrates the whole spectrum of colors used in the video-editing process. It starts with a single colorful line that becomes wider and transforms into an eye. The eye looks around for a second and then looks directly at the viewer. After it blinks, the iris changes from white to colorful and turns into the logo icon as the text reveals. This concept demonstrates a viewer that might be hypnotized by a video and also has a great connection between the iris and colorful logo icon.

Final result

The client liked the 3rd concept most of all, but finally decided to make the animation even more minimalistic. You can see the results below:

⭐️ Want to get your logo animated?

Please don't hesitate to reach out directly or via email: a@alexgo.co