New Model Today

The goal for New Model Today, international fashion contest was to give a new face of freshness to attract the target of the Gen Z and communicate confidence in the seriousness of the brand. The experimentation carried out by the team allowed to define the most suitable identity to communicate the values of the company and its strengths.

For the style of the logo we were inspired by the elegance and minimalism of the most famous fashion editorials, while for the color palette we chose to communicate freshness and confidence.