VR Italia - Virtual Reality Community

VR Italia, the Italian official channel of virtual reality, presented itself with the need to make an incisive and recognizable rebranding, which could better represent the identity of the community, attracting new followers on Youtube streaming channels, Twitch and on your own website. Our biggest challenge was to convey the passion for this new trend that is still little known: VR.

The team performed a full immersion of streaming observation with the aim of discovering this new reality and finding distinctive elements and visual inspirations. The customer was asking for a minimal design that would recall the style of the great brands suppliers of visors worldwide.