AMG - Experience Enhancements

Mercedes AMG is known for its great performance, high-end technology, and its precision in delivering exceptional vehicles. But they are also known for their deep and honest relationship with their customers.

At BOLD digital, we felt that special connection and helped to maintain and strengthen this unique relationship.
 When I was creative lead, I analyzed their website and media channels and reported my findings to the client.

With the findings gathered and the customer input, I then developed creative solutions that would enrich the digital experience. The main focus was to get visitors to lose themselves in designing their next dream car with state-of-the-art interactive modules and ideally fall in love with the cars through storytelling ...

and that's exactly what happened.

Learn more here

https://www.behance.net/gallery/84395525/AMG-Digital-Channel-Enhancement