Moving fast with motion graphics for every channel

Otta's lean marketing team is absolutely teeming with ideas for ads and campaigns. All that was missing was the design capacity to execute it all. With Superside, their ideas didn't have to sit on the back burner and lose steam. They were able to ship animated ad campaigns that catered perfectly to their growing markets, and job categories.

Armed with an absolutely stellar brand guide and marketing team, Otta was able to quickly turn around these 10 carousel assets that highlighted their punchy messaging against their bold brand visuals.

Superside was also able to build on their exisiting library of 'detailed icons', expanding the assets their marketing campaigns can put to use.

Otta also took advantage of Superside's motion graphics capability by creating different variations of animated ads, allowing them to test more targetted creatives, such as ones that spoke specfifcally to engineers. What's more, the first drafts of these animations were done in 24 hours, and final edits taken care of in less than 12.

Creative Lead: Marcelo Pelica

Design Director: Anush Babayan

Creatives: Guilherme Lima, Hector Salazar

Please visit: www.otta.com