Bidanku (For Midwives) Case-Study

How we reduced barriers and improved a provider’s quality of care

Instead of requiring midwives to adopt new equipment or attend additional education programs, Bidanku is a job aide that leverages what a midwife already has - her smartphone - and gives her back time to spend with her patients. From the very beginning, we held the belief that a midwife knows how to provide quality care. She is instead bogged down by her repetitive administrative tasks and analog tools that hinder her from providing high quality care at scale. From this starting point, we drove product adoption through two vantage points.