Avis Secret - Brand Identity & Strategy Development
Avis Secret Perfume' visual identity design process equally involve the participation of client and designer from the early stages of the project till final delivery and support. An effective measure which will help brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of its' target audience following an Agile Methodology Approach which is an iterative approach to project management and development that helps teams deliver value to their customers faster and with fewer headaches. Instead of betting everything on a "big bang" launch. The team delivered this world class project work in small, but consumable, increments.
We were able to evaluate project requirements, plans, and results continuously so the creative teams have a natural mechanism for responding to change quickly.
Design Brief
We focused on most relevant information about the business/product before starting the visual identity design process. The more accurate the brief is the more we understood the business needs and offer the best visual solution. The design brief covered the following topics:
Business profile: detailed information of the business/product and its history
Current business situation: startup, rebranding, expansion
Description of target customers (age, gender, income, etc.)
Channels used to communicate with target audience (web, mail, phone, tv, etc.)
Who are the key competitors
Competitive advantage: benefits of the business/product not found at the competition
Personality of the business/product (Passion, power, emption, warmth, comfort etc.)
Research & Brainstorming
In our visual identity design process, the collected data was used, through a mind-mapping process, to generate words and ideas that could represent the business/product and the desired projected image.
Sketch & Design
Sketching has a quantitative advantage; it allows the exploration of many concepts in the shortest time. The purpose of sketching is to create draft visual representations of ideas generated with mind mapping; drafts can be easily compared until the best ones are chosen to be rendered on the computer (using Adobe Illustrator and/or Photoshop).
Feedback & Review
The best two or three concepts were submitted for client review. Concepts were presented as separate elements (logo design, typography used, color scheme, additional symbols or icons, etc.) or as visual systems (stationery, signage, website, brochure, etc). The visual logic behind each idea is explained briefly. Based on client’s feedback, the chosen concept and its applications are refined until the final approval is received.
Final Files Delivery
At this stage, final files meet project initial requirements and are delivered in various formats: print ready, web ready and source files. The artwork is supplied via e-mail or is made available for download.
Client Support
Specific file formats that were not included in the initial package or resending the artwork may be requested after the project is done. Customer support is free for unlimited time and is available for any issues related to design implementation.
THANK YOU!
Designed & Packaged by - Ekeh Jasper