Lensvue Travel | Brand Identity

Formerly named "Experience Media Group", we took on the challenge to rename and rebrand this travel consultancy that both curates experiences and captures experiences.

Providing both trip planning and drone photography/video, our goal was to merge these two offerings under one umbrella to let people know that Lensvue serves both the traveler and the hospitality industry: each of these relationships strengthening the other.

Hence the name Lensvue (lens + view) was born. In a literal sense, you may think of the lens of a camera but greater than that, it is a reference to one's perspective, the lens from which you see the world when you travel somewhere new.

We kept in mind the concept of ‘Elegance with an Edge’ while designing for Lensvue. You'll find the logo system overlaid in white on imagery to allow for the photos and videos to be the star of the show.