Hospice - The Great Challenge event branding

Hospice is an NGO that promotes palliative care, helping both patients and their families deal with incurable illnesses. We are in charge of their annual cross identity, The Great Hospice Challenge, an event that encourages companies and the local community to support the cause while enjoying a good run.

The event’s branding needed to play on this sentiment, so we went for a look that feels warm and friendly. The illustrations depict charming characters doing various activities from running to cycling, inviting the audience to join in on the fun but a great cause.

See the full story here: https://www.highcontrast.ro/work/thegreathospicechallenge