Corporate Design – Fahrschule Boom

Fahrschule Boom is a driving school in the centre of Hamburg/Germany. The corporate design visualizes a seagull wearing a helmet to represents the driving school's strong, hanseatic origin (you find seagulls all over the city).It also combines iconographic visualization of popular places and landmarks of the Hansestadt Hamburg as well as classic traffic road signage from germany equally.

Additionally red and blue are used as primary colours as these two are the basic colours in road traffic signage in Germany. The DIN font is used on licence plates by german road traffic authorities.