✨ Acknowledgement

I would love to thank my supervisor Nady Santapaga that helped me to structure my ideas and to share her experience to us. I would also thank all the teams of the Dribbble's Intro to UI Design Course for their availablity and patience. To end, I would love to thank Daniele Buffa for the really good way he put a lot of informations in our heads, that was a hell of a course.

I hope you will enjoy my project !

The Project

The project was to design a new NFT marketplace. To be competitive, the client wants it to have a strong personnality throughout a slick and clean UI.

The main goal is to blew out minds of tech-savvy people but also curious people that are interested in digital art.

Locking scale design

Through 4 principles wireframes, the scale design is focused on quircky vibes mixed with hard dark lines. The combination must highlight the artworks, avoiding to take all of the attention. Choosen colors are soft and warm for the majority, it reminds the audience of the rainbow. The desired feeling is positivity, wonder, but the structured by the lines which gave us a more serious and classy framework.

UI Principles

The composition of the wireframes is focused one the art works, giving the main feed a great space.

The artworks are the most important components because of the interaction generated, that's why they have to greatest width all like their names. Titles are a little bit smaller to gently introduce the sections.

Active icons and buttons to press are accentuated by the use of the gradient in the visual hierarchy. The rest of the informations are smaller and use the flat dark color to not attract the attention.

The attractiveness threshold of the design is mainly based on the spacing and the proximity of the cards. The way they overlap means that they are part of the same section, all like card in card games.

Designing beautiful components to play with

The visual choice to rotate the modules of 10% and to overlap them was to bring a playful aspect in the interaction. I wanted to stand out the UI Design by its ability to remind us material interaction in a concept that has no material aspect at all as the universe of NFT's.

Thank you for watching

❤