Branding for Cod & Co 🐟 Fish and Chips 🍟

Cod & Co is a fish and chip restaurant based in Hackney, London💂🏻. Their target was to have a bold and modern logo that easily shows the identity of their restaurant and shows that they only use high-quality products👑.

A logotype supported by a pictorial mark🐟 gives more comprehension and makes more sense🤓. Especially if the brand’s main name doesn’t build an association with the product or service itself😵‍💫. All parts of the logo are important, because one half might look dull and unfinished🤔, and the other half will give the impression of a fish store🏪.