Aurus - Branding & UX UI

Aurus provides the software, network, and crypto infrastructure for global precious metals businesses to merge with the future of finance.

Each and every detail and asset is supportive of a tech-oriented, bold brand.

The wordmark and symbol’s industrial, non-ornate look reflects seriousness and trustworthiness from first glance, and the typography is reflective of the brand’s assertive philosophy. The colors bring a touch of openness and light up the consistently dark backgrounds, while the 3d renders and animations are making the brand infinitely dynamic and entertaining.

Full project here: https://www.highcontrast.ro/work/aurus