Grubville Branding

GRUBVILLE NIGERIA Brand Identity

Grubville is a Nigerian-based start-up in the food sector with its sights set on global expansion. The food company prides itself in the EXPERTISE of its kitchen staff, a NEAT production line, and its exceptional customer service, known for EXCELLENCE. The brand’s slogan is “Live, Love, Eat”, demonstrating an equal affinity for both good food, and a good life.

Grubville ultimately aims to serve customers who are young and sophisticated.

The goal of this project was to design an identity that represents the brand’s values, is simple, yet distinct enough to be easily recognizable and memorable. The major challenge of this project was to come up with a visual identity that is modern, stylish, and professional. The identity to be created must also be scalable to fit different scenarios, due to the company’s plans make more of its services accessible in the near future.

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