Reporting Platform - Design of a responsive Desktop-/ Tablet App

As part of a larger initiative, a reporting platform was to be established to facilitate the daily work of (global) campaign managers. Special attention was paid to "Spendings" and "Campaigns".

Insights into a user's role revealed that a bird's eye view of spend, campaigns, customer overview and production would be a significant improvement for tracking and control. Especially KPI (Key Performance Indicator) widgets were important for this perspective and show absolute values as well as comparative and median values. KPI widgets carry micro-charts to visually support the value.

For Spendings, different visualization styles were chosen to accommodate the different goals of each widget. The targeted use of colors allows users to immediately focus on the most important information.

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