powl | animated illustration

2019 @ hatchery

This is powl. powl was a wonderful project that I accompanied during my time at hatchery. We challanged the status quo of (dog)food and were involved in the whole food development process. After a strategy workshop and a day in production, we created the brand & website for powl and managed the project as if it was our own startup – represented it at trade shows, oragnised user/dog testings and research.

I created some fun dog illustrations and animated a few to include them as little easter eggs on the website.