Uber Logo Design, Transport Branding
Brand redesign and rebranding project carried out in October of 2022 for the Visual Identity discipline (allowing users to book a car and driver to transport them in a way similar to a taxi) with guidance from Uber. I used the letter (U) for creating this branding design and also used the arrow icon as the meaning of transport.
I used orange color is a combination of yellow and red and is considered an energetic color orange calls to mind feelings of excitement, enthusiasm, and warmth. I used the Gotham (Bold) font ( geometric structure ) for Uber typography.
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What do you think is the most attractive design? " Is it the old design or the new design?"
If you like the new logo of (uber) transport branding project then don't forget to give me your valuable comment in the comment section, and appreciate my work.