Collins Center | Arts Center Website

I was given the opportunity to create a brand identity for a performing arts center in the west. After research and ideation, I developed two distinct directions that tell a unique story for a new performing arts center in Fort Collins, Colorado, and then, I pitched these two ideas to a mock client.

After receiving client feedback, I fleshed out the chosen direction. The final design was pitched over Zoom to two designers working in the field currently who acted as my clients.

View the Desktop Prototype and Mobile Prototype.

View the Final Presentation deck.

Sara Pepper
Branding created at the intersection of empathy and strategy
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