Dodge Charger SRT dashboard

Experimental dashboard design for the Dodge Charger SRT Hellcat.

Dodge is an American brand with a lot of character and culture attached to it. They recently rolled out a fully electric version of their formerly gas powered line, and it was a beauty. This exploration is an attempt at creating a hybrid version of their Hellcat, as shown through the dashboard.

The process:

It was a simple process and a direct flow from low-fi wireframes to hi-fi designs. The original intent was to create a neumorphic version of the Dodge dashboard, but this idea morphed into something else.

Darkmode:

Most car users would experience this dashboard on dim-lit sections, within the car. See below.

This process contained light research, wireframing, visual design and just freedom to visually explore. Although bound by the Dodge design system (not entirely), it was an interesting attempt.

Created with Figma and Adobe Illustrator.

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David Ofiare
Creative Designer with a truckload of "affordance."
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