Window Display Design

The sweet inner child of mine summer campaign is heavily inspired by all things “childlike”. Bold colours, organic shapes and toyish 3D forms are all traditionally considered for children. The concept challenges the audience to reach into their inner child and embrace childlike forms and traditions. Summer connotes fun, joy, sun and play, these attributes can be associated with children thereby justifying the concept. The title sweet inner child of mine is also a play on the classic rock anthem Sweet Child O’ Mine by Guns N’ Roses.

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