Certified Nutrition for Pets

Furry, living. 

Furry, living. is a fictional pet store specializing in cat and dog nutrition. They pride themselves in stocking carefully selected certified foods that contribute to healthier nutrition.

The branding is aimed at pet owners who simply adore their furry friends and desire the finest care for them.

The branding is heavy with personality, emulated from a pet's playfulness, good nature and friendliness. The logos are further inspired by cats' and dogs' elegant tails, carried out through the branding in the elements and marks. Building on the system, the lively colour palette and jolly font options develop a friendly and welcoming brand personality.

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