Beer Label Design

Beaten and Bruised

The concept of Bad Bok's craft beers is inspired by Cape Town's skating culture. The art-forward label design of the beers features two outlandish skaters in a comically agonizing state.

Drawing from skateboard tricks and injuries, the lighter beer Ollie Lager is the Bruised skater. The injuries however do not stop them from skating or indulging in this Lager that boasts caramel flavours and is rumoured to have healing properties.

The heavier beer 360 degree Stout is the Beaten skater. After much trial and error of flopped skating tricks, Bad Bok's earthy flavoured Stout serves perfectly as a consoling refreshment.

View complete case study here.