Land Rover - logo redesign proposal

The concept is based on the English flag, to represent the country of origin and to create an unidirectional arrow roaming any terrain, which is symbolized in the overall diamond shape of the design. I was working many years on finding the right logo for Land Rover and this is the one that I am finally happy with. It makes sense, because it honors the heritage and the purpose of all Land Rover vehicles; to roam through all terrain. Thank you for reading this, I appreciate your interest!

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