Purdy's Chocolatier Ecommerce Site
A sweet website redesigned to the 100+ years old Canadian Chocolatiers
Background
Purdys is a Canadian chocolatier with a rich history. The brand is differentiated by the highest-quality, freshest ingredients in its chocolates. Purdys set its sights on replicating this sophisticated customer experience on its eCommerce website. But in order to strike the right balance between simplicity, elegance, and effectiveness, Purdys needed a design based on user insights and data. That’s where we came in.
The Challenge
Leveraging the traditional and original brand identity, how can we modernize Purdys’s online presence with its unique experience at the heart of it, something that immediately sets them apart from other Chocolatiers?
The Solution
Created upbeat, fun, and engaging brand aesthetics that are embedded in all digital channels with an intuitive, and seamless interface to showcase their products as well as deliver a delightful customer experience.
