Marketing Dashboard

Crowwwn Marketing Dashboard Challenge

When I run marketing campaigns for my business, I want a single place to see the performance of each of my advertisements, so I know which campaigns are working

I began my research by asking what is a marketing campaign. I found out marketing campaigns are designed to drive a specific goal, like increasing website traffic, boosting sales on a particular product or service, or getting more people to try out a free tool. I also found out every campaign is made of 6 main questions:

1. Which audience segments are you targeting? New customers? Dormant customers? Users of a particular service you offer?

2. What are you promoting, and what are the assets needed for the campaign?

3. Where will you be carrying out the campaign? Social, email, website, offline?

4. When do you plan to launch, run, and close the campaign?

5. Why are you running the campaign? What short and long-term goals does it target?

6. How will you measure success?

In my design, I tried to address each and every point above. I tried to give the user conclusions instead of questions, and motivation for action instead of being passive.