KORONAKIS law firm

Strategy: We expanded the usual visual communication codes used to express the law science in order to deliver the equally broaden spirit of the firm. Thus, we excluded the tired symbols and we developed a story with an innovative – for the circumstance – geometrical monogram.

Logotype: Founder’s initial letter ‘’K’’ attributed in a modern, austere, geometrical way and a symbolical double meaning: on one hand communicates the status of the crown (winner’s coronet) and on the other hand visualizes the brandname “KORONAKIS’’ (CORONA in Greek), while at the same time communicates the balance of the scale (Themis/justice). We integrated the logotype with an equally austere – linear frame, which drives easier our gazes at the epicenter and upgrades the value of the content.