Better Cakez | Cake Brand Identity

This is a passion project I am working on currently. the concept is for a cake brand. after trying lots of ideas I decided to go with this concept. the concept representing roughness means that the concept has sharp edges. the concept is inspired by cakes as you know cakes are soft and smooth. so I tried to represent those qualities in the brand visual.

and for the pattern, I incorporated a slice of cake, a piece of cake with a fork. and the top view of the cupcake. I tried to make the pattern visually appealing. to me, the pattern is looking enticing.

well, I’m satisfied with the end results. let me know what I could improve in this project. What are your thoughts on this logo design. Thanks.

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