Bleep Bleeps Identity. Our experience
Bleep Bleeps has well-designed products with a strong concept behind. However past identity and visual communications don’t show brands’ values to customers. The brand identity needed a revolution. It is more than just a logo and fonts. We create new vision and additional value around its products to form awareness worldwide.
What we have done:
1. new funky and abstract logo;
2. highlighted custom font;
3. high-quality 3D animations;
4. proper color pallete;
5. stickers as an additional visual element;
6. new package and instruction of the product.
The task set of the identity that we have solved:
1. to match the technological nature of the product and its childlike aspect;
2. to make the product attractive to an adult audience;
3. to build a visual communication with both adult audience and children: digital products for adults/parents, unpacking and verbal interaction with the final product for the child;
4. to explore the world through playing: digitalization and the constant change of the environment requires the creation of new games, adjusting them to new conditions;
5. to show that technology can still be unobtrusive, useful not only in everyday life, but also in the process of bringing up a child. Technology as a friend/safety as a friend.