Sigma. Brand identity
A guiding star into a world of loan
Sigma is an Australian brand that caters to a big part of the customer market who want home loans, personal finance, asset finance, and corporate finance.
It will start from being preferably a broker-focused brand in that the customer is unlikely to come directly to the business – they go through a broker.
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And don’t forget check our recent article Essential branding strategies for Web3: what you need to know.
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