VACQUA New Name Creation & Brand Design

VACQUA name creation & brand development

Commissioned by Invest NI we were asked to generate a new name and brand identity project for an international central vacuum company. Located in Northern Ireland they have developed a revolutionary product for the sector. With ambitious plans, the product is intended to be sold across Canada, North America and Europe.

We created the compound name VACQUA, which has since been successfully trademarked.

For the brand we used tones of blue across the colour palette which featured a stylised wave graphic, to emphasise the wet and dry aspect of the cleaning product. The strapline TRANSFORM YOUR CENTRAL VACUUM was also created and integrated into the brand so as to establish immediate relevance to the sector.