umurage (cultural accommodation)

This design leans into the bright, fresh, and natural feeling of citrus fruit. From my research, it seems that both lemons and oranges can be grown in Rwanda. Looking at photos of the accommodation, the bold and playful yellow color on the interior walls immediately caught my attention. Branding with something that is familiar and loved across almost all cultures (like an orange) will urge potential visitors to subconsciously 'connect' with their vacation experience. We want the pleasant feelings of excitement, desire and satisfaction (like you would feel after picking and eating a juicy orange!) to carry over. The deep green used in the logo helps ground the logo and the playful/bold font used, while remaining natural and inviting.