STUDENT SUPPORT PORTAL Brand Design

Background

The product is an online portal community for parents and educational professionals of children with special educational needs. They support inclusivity and believe that children with additional needs can attain their educational potential with the correct support in place. They use the portal to discuss and share best practices and engage with software and hardware vendors to keep up to date with the latest developments in assistive technology. The portal has been described as the ‘Facebook for SEN’ (Special Educational Needs).

Audience members fall into the following categories: Schools, Parents, Students, Teachers, Board of Governors, and Educational Technology providers.

The brief and solution

The client recently launched their new online portal and asked us to refresh their existing brand to portray a more modern and relevant tone of voice that would sit comfortably within their newly launched portal. The brand also needed to communicate effectively on an international stage.