Branding The National Outdoor Centre Plas y Brenin

As lead on this project I wanted something that was flexible, iconic and reflective across different disciplines of outdoor sports, not just mountaineering. The inspiration came from the reflective view of the Snowdon horseshoe down the lake, Llynnau Mymbyr. The icon represents the journeys up and down the mountains and lake on foot, bike, rope or kayak. This was made into a huge oak sign that I commissioned and now hangs outside the centre.