Hello Everyone!

Happy Monday, here is the final logo for Flow48 — FinTech startup that offers funding solutions for companies with recurring revenues.

The idea behind the brand name is based on a simple idea of transferring the funds within 48 hours, therefore Flow48.

We explored multiple options but in the end this one was chosen, because it was the most simple and memorable one.

The number 48 can work as a standalone symbol and it encapsulates the main motif of cash flow, all this while keeping the two elements connected so they convey the idea of a quick and easy transfer between the two parts.

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