The Wave - Brand Identity

OPPORTUNITY

Design the branding for The Wave, a nearshore branding agency located in Central America.

SOLUTION

The Wave is a studio capable of making the brand stimulate the consumer's senses through its Branding, 2D & 3D Animation and Audiobranding services. Sound, visuals and movement merge to dynamize forms, rhetoric and concepts.

Its visual identity system is composed of three pillars of communication: movement, dynamic structure and multisensory connection.

Exploration

Moodboard

Sketches & Final Direction

Visual Identity System

Logo Variations

Typography

Colors & Gradients

Applications

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